Tl;dr
Hello, I’m Luca. I use creativity and digital tools to help brands, products and services achieve concrete goals. I collaborate with companies and communication agencies.
If you want to learn more, scroll down.
Tl;dr
Hi, I’m Luca. I use creativity and digital tools to help brands, products and services achieve concrete goals. I collaborate with companies and communication agencies.
If you want to learn more, scroll down.
Digital first + real world
Technology is at the heart of every modern business, and there seems to be no reversal on the horizon. But what makes brands and products special? Logo, design, strategies? There is no codified alchemy. We have all agreed on one thing for decades: the brand must tell effective stories, stories that respond to both concrete and emotional needs.
With my work I help brands to evoke emotions, to be digital first and grounded in the real world people live in.
Connections
I tell how companies do what and above all why. The purpose is to build connections between brands and people. With a couple of goals.
- Connect the brand with people who appreciate it.
- Helping people understand why that brand is exactly what they’re looking for.
Good connections build mutually satisfying relationships.
Connections
I tell how companies do what and above all why they do it. The purpose is to build connections between brands and people. With a couple of goals.
- Connect the brand with people who appreciate it.
- Helping people understand why that brand is exactly what they’re looking for.
Good connections build mutually satisfying relationships.
People and solutions
One of my favorite activities is meeting new people. You know things, I know things, together we know more things. From those things, ideas are created that become effective solutions for companies. Here are some I’ve worked with.
Adobe
Belstaff
Bosch
Coopi
Dom Pérignon
Felicetti
Ferrari
Herman Miller
Horsa
Hp
Kellogg’s
Kickers
MagnetiqNorton
Roche
Samsung
Segafredo Select
Shell
Unicef
UNHCR
Koinema + Magnetiq
I’m also currently working with Koinema, an agency that creates web experiences and digital projects for clients and users.
The most important product is Magnetiq, a powerful application for a successful launch, from organizing contacts and managing events or fashion shows, to sending email campaigns and publishing online content.
Magnetiq is used daily by international brands like Dolce&Gabbana, Saint Laurent, Patriksson, Bologna Children’s Books Fair and many more.