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Tl;dr

Hello, I’m Luca. My work is a blend of creativity and digital tools that helps brands, products, and services achieve tangible goals. I collaborate with companies and communication agencies.

If you’d like to learn more, just scroll down.

Digital first + real world

Technology is at the heart of every modern business. But what truly sets brands and products apart? The logo, the design, the strategies? There’s no magic formula. However, for years, we’ve all agreed on one thing: a brand must tell effective stories, stories that cater to both tangible and emotional needs.

My job is to help brands evoke emotions, be digitally oriented, and have roots in the real world where people live.

Satisfying connections

I tell how companies do what they do and, most importantly, why. The goal is to build connections between brands and people, with a couple of clear objectives.

  1. Connect the brand with people who can appreciate it.
  2. Help people understand why that brand is exactly what they are looking for.

Good connections are the foundation for building mutually satisfying relationships.

People and solutions

One of the things I enjoy doing is meeting new people. You know things, I know things, and together we can learn more. From this information, ideas emerge that transform into effective solutions for businesses. Here are some I have worked with.

Adobe
Belstaff
Bosch
Coopi

Dom Pérignon
Edulia
Felicetti
Ferrari

Herman Miller
Horsa
Hp
Kellogg’s

Kickers
Magnetiq
Norton
Roche

Segafredo Select
Shell
Unicef
UNHCR

Adobe
Belstaff
Bosch
Coopi
Dom Pérignon
Edulia
Felicetti
Ferrari
Herman Miller
Horsa
Hp
Kellogg’s
Kickers
Magnetiq
Norton
Roche
Segafredo Select
Shell
Unicef
UNHCR

Koinema + Magnetiq

I also collaborate with Koinema, an agency specialized in creating web experiences and digital projects. Their flagship product is Magnetiq, a powerful application for successful launches used daily by international brands such as Dolce&Gabbana, Bulgari, Saint Laurent, Patriksson, Bologna Children’s Books Fair, MZB Services and many more.

Digital tools

The effective use of digital technology contributes to the success of businesses of all sizes: multinational corporations with teams distributed around the globe, small companies with 20 resources in a single location, and even family-owned companies.

It’s an integrated process in my work.

  • Engaging with the audience through innovative creative opportunities.
  • Collaborating with various perspectives and skills to develop more effective solutions.
  • Cost optimization for increased profitability and long-term sustainability.

Projects? Requests?

Let’s get into action. Let’s take a closer look. Do you have projects in mind? Questions to ask? Let’s get started.

Privacy

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Copyright © 2024  Luca Basili
IT  →︎
Privacy + Cookie Policy
IT  →︎
Privacy + Cookie Policy
Copyright © 2024  Luca Basili